Tether Increases Stake in Juventus Football Club
The investment wing of major stablecoin issuer, Tether Investments, has expanded its shareholding in the Juventus Football Club. This news emerged on the 24th of April as the investment firm seeks to increase its participation in the globally renowned football club.
In its most recent investment, Tether pushed its total stake in Juventus to over 10.12% of the issued share capital. This translates to 6.18% of the voting rights, marking a significant increase from its initial acquisition of 8.2% of the issued shares.
Paolo Ardoino, the CEO of Tether, has pointed out that their investment in Juventus is not just about short-term financial gains. The firm sees this as an opportunity to foster innovation and establish long-term partnerships. By venturing into such a significant investment, Tether hopes to demonstrate to non-crypto investors that it’s much more than just a stablecoin issuer.
Tether’s Vision beyond Stablecoin
Alex Obchakevich, the founder of Obchakevich Research, believes that Tether is utilizing its increased stake in Juventus as leverage in its attempt to appeal to non-crypto users and investors. Furthermore, the move is likely aimed at making a grand reentry into the European market, having lost earlier access due to compliance issues with the local Markets in Crypto-Assets Regulation. This move comes at a time when leading crypto exchange Binance has delisted Tether’s stablecoin, the USDt, in the European Economic Area (EEA).
Juventus at the Center of the Plan
Juventus is a well-known professional soccer club hailing from Turin, Italy. The club enjoys a stellar reputation as one of the most successful teams in both Italian and European football history. It competes in Italy’s top soccer league, the Serie A, and has won numerous local, national, and international titles, including multiple Serie A championships, Coppa Italia trophies, and UEFA competitions.
As part of its commitment to the club, Tether plans to work closely with Juventus’ leadership and stakeholders and to offer additional financial assistance. This collaboration forms part of a string of investments that Tether has been recently involved in.
Other Endeavors of Tether
Earlier this month, reports surfaced of Tether partnering with SoftBank, Bitfinex, and Brandon Lutnick, who chairs the investment banking firm Cantor Fitzgerald, to establish a $3 billion crypto acquisition company. Tether is also actively engaged in Bitcoin mining and has announced its plans to deploy its existing and future Bitcoin hashrate to Oceans Bitcoin mining pool, further strengthening its network decentralization.
In the first quarter of 2025, Tether acquired 8,888 Bitcoin, bringing its current holdings to 95,721 BTC, approximately valued at $8.89 billion. In late March, Tether also invested about 10 million ($11.4 million) in the Italian media company, Be Water. Among Tether’s investments, Rumble, the Canadian YouTube alternative that recently launched a wallet supported by Tether’s USDT stablecoin, stands out.
In conclusion, these investments by Tether underscore the firm’s strategic approach to protect its assets against a potential fall of the US dollar. Although this hedging strategy may partially explain its spending spree, Obchakevich believes that firms like Tether are in it for the long haul. Therefore, a fleeting drop in the dollar wouldn’t warrant a quick spending spree.
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