Nasdaq-listed company SRM Entertainment, Inc., has announced its ambitious venture into the cryptocurrency market. SRM has outlined its plans to acquire TRON tokens worth $100 million, marking a milestone in its journey to launch its very own crypto treasury strategy.
SRM Launches Crypto Treasury Strategy
In an announcement made on June 16, 2025, SRM confirmed a commitment from a private investor for an equity investment of $100 million. A result of the securities purchase agreement between SRM and the private investor, this investment will be aimed at buying TRON tokens, thereby setting the ball rolling on SRM’s broader crypto treasury plans.
TRX, the native token of the TRON blockchain, which was established by Justin Sun in 2017, plays a significant role in SRM’s vision. Furthermore, as a part of the agreement, Sun will serve as an advisor to SRM, lending his seasoned blockchain expertise to the team.
Global Blockchain Technology Adoption and TRON
With the global adoption of blockchain technology on the rise, TRON has emerged as the foremost industry player in cross-border settlement via the US dollar stablecoin. We look forward to investing in the future of the world’s next-generation financial infrastructure. – Rich Miller, CEO, SRM
Regulatory Clearance and Future Plans
Recent developments have caused a shift in the wind for the Sun-led project. With the U.S. Securities and Exchange Commission halting its investigations into the project, a significant regulatory barrier has been eliminated. This move might act as a catalyst, significantly influencing SRM’s future endeavours and their potential success.
SRM is reportedly working alongside New York-based boutique investment bank Dominari Securities for the placement of its 220 million convertible offering. Interestingly, Dominari has been linked to well-known personalities in the crypto circuit, Donald Trump Jr. and Eric Trump, who have been associated with major crypto projects.
TRX and SRM Entertainment’s Vision
Having recently invested $30 million in World Liberty Financial, a crypto initiative supported by Trump, Justin Sun is set to play a crucial role in SRM Entertainment. The company has ambitious plans for acquiring and hodling TRX. In line with this vision, SRM plans a massive rebranding to become Tron Inc., as it launches a treasury strategy that is deemed similar to Strategy, formerly known as MicroStrategy.
Future Prospects with TRX Staking
As part of its new treasury strategy, SRM intends to introduce a dividend policy after successfully incorporating TRX staking. This move aligns with SRM’s future planning that involves making a firm footing in the crypto market with TRON tokens. The innovative treasury strategy and considerable investment are anticipated to establish SRM as a key player in the evolving cryptocurrency landscape.
As SRM joins the growing club of established corporations betting on cryptocurrencies and blockchain technology, the company is set to redefine its market positioning, break new grounds and set an example for others to follow in the ever-evolving world of virtual currencies.
