Unprecedented Crypto Powered World Tour
An unprecedented event has took place in the music and cryptocurrency industry. Internationally renowned artist, The Weekend has joined hands with cryptocurrency giant Binance for a groundbreaking venture. The collaboration marks the birth of the first-ever crypto powered world tour. It is a giant leap in the sphere of music, entertainment, and digital currencies.
Binance Pulling All Stops to Innovate Fans’ Experience
On June 2, 2022, Binance declared its role as the chief sponsor for The Weekends exclusive global concert tour, After Hours Til Dawn. In a first, this global concert tour will leverage Web 3.0 technology, the new generation of internet services, to bolster fans’ experiences.
Exclusive NFT Collection
Working together with HXHOUSE, a community incubator and think-center for creative entrepreneurs, Binance and The Weekend will introduce an exclusive NFT collection for tour attendants. Furthermore, co-branded tour merchandise will be made available. These efforts demonstrate the concert organizers’ innovation in music and technology, and a keen understanding of their audiences’ interests in cutting-edge trends.
The Weekend’s Take on the Initiative
The Weekend expressed his enthusiasm about the collaboration. He commended Binance’s commitment to users and innovative progress, and is excited to incorporate cryptocurrency within a creative space and to generate charitable contributions. “There are so many possibilities with crypto. I think this is just the beginning,” he expressed optimistically about the future of cryptocurrencies.
Inclusion and Empowerment via Crypto
Echoing The Weekend, Binance Co-Founder Yi He expressed her excitement for the partnership. Cryptocurrencies, according to her, have the power to create a sense of community and inclusivity, while also enabling local artists. She believes that the partnership is a demonstration of these qualities on a large platform.
Charitable Aspects of the Concert
The Weekend, in addition to being a global music sensation, is a Global Goodwill Ambassador for the United Nations World Food Programme. Keeping with his commitment to the mission of providing life-saving operations globally, he launched the XO Humanitarian Fund earlier this year.
Supporting the XO Humanitarian Fund
In line with the tour’s kickoff, Binance has pledged a significant donation of $2 million to the XO Humanitarian Fund. Additionally, Binance and The Weekend plan to create a unique NFT collection to commemorate the tour. A pledge of 5% of the proceeds from this special collection will be directed towards the fund for life-saving global operations.
