Binance and The Weekend joining hands for a Crypto Powered World Tour
Crypto trading platform Binance and multi-talented artist The Weekend have unveiled their partnership to kickstart a unique world tour, the first of its kind, powered by crypto technology. This groundbreaking collaboration, the converting point of the entertainment industry with advanced tech, was officially announced on the 2nd of June 2022.
Binance becomes the Official Sponsor of the Tour
Binance will be the official sponsor of The Weekend’s ‘After Hours Til Dawn’ tour. This phenomenal tour is a first in the global music scene because it incorporates Web 3.0 technology to multiply fan enjoyment and engagement.
Integration of NFTs and Co-branded Tour Merchandise
Binance has embarked on a collaboration with HXHOUSE, known for being a community incubator and think-center for creative entrepreneurs. Specifically, Binance will develop an exclusive NFT (Non-fungible token) collection for The Weekend’s tour. For avid concert-goers, their e-ticket stubs will serve as the gateway to special NFTs, offering them a unique and unmatched concert experience. These co-branded tour merchandise will enhance their overall enjoyment, providing them with a memorable touring experience like no other.
The Weekend Speaks on the Collaboration
On speaking about the collaboration, The Weekend expressed his excitement about tapping into the opportunities presented by crypto. “Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and their innovative edge,” The Weekend said. He further added that he was looking forward to fans experiencing crypto within a creative avenue and supporting a worthy cause. He concluded by speaking to the budding opportunities that crypto brings, stating, “There are so many possibilities with crypto, and I think this is just the beginning!”.
Reaction from Binance
On the other side of the fence, Binance Co-Founder, Yi He, shared similar sentiments. He said, “We are excited to be an exclusive crypto partner of The Weeknd’s tour, giving fans and people the ability to interact with crypto in a novel way. Crypto is community-centric, and we feel this partnership embodies that. It empowers local artists and gives back through a mainstream platform.”, thus underlining the significance of the partnership and the impact it was likely to generate.
The Weekend’s Humanitarian Efforts
The Weekend has made significant contributions to society, being a United Nations World Food Programme Global Goodwill Ambassador. Earlier this year, he established the XO Humanitarian Fund, designed to aid the World Food Programme’s life-saving operations around the globe.
Binance’s Contribution to the XO Humanitarian Fund
In celebration of the tour’s launch, Binance has pledged to donate $2 million to The Weekend’s XO Humanitarian Fund. Simultaneously, Binance and The Weekend are working together on an exclusive NFT collection for The Weekend’s tour. 5% of the collection’s proceeds will go towards the Humanitarian Fund, emphasizing the philanthropic aspect of the partnership. The collaboration between Binance and The Weekend marks a new era of entertainment powered by blockchain technology and Crypto. As cryptos continue to penetrate mainstream industries, fans can expect more such integrations in their favorite platforms.
