News

August 16, 2025

Biotechnology Firm 180 Life Sciences Rebrands as ETHZilla, Adopts Ether Treasury Strategy Amidst Cryptocurrency Surge

"SEO Alt-Text: Biotechnology company logo transformation from '180 Life Sciences' to 'ETHZilla'; Ethereum symbol and rising stock graphic depicting a 500% annual increase in the foreground; Bitcoin symbol subtly placed in the background. Bold palette of Dark Blue, Orange, and Midnight Blue adding striking contrast. Small text at the bottom acknowledges the Trump administration's role in fostering a crypto-friendly regulatory environment. All elements are strategically balanced for a 1200 x 628 pixel frame designed for a WordPress blog post."

The Noteworthy Shift of 180 Life Sciences to ETHZilla

A transformative event in the biotechnology sector occurred recently, causing waves of excitement in the investment world. 180 Life Sciences, a prominent name in the industry, revealed its intent to metamorphose into ETHZilla. The company, formerly concentrating on developing therapeutics for chronic pain, inflammation, and fibrosis, decided to divert from its traditional path. The announcement of shifting its focus towards building an Ether treasury solicited massive attention.

Market Resurgence in Light of the Announcement

The company, rechristened as ETHZilla, witnessed its shares skyrocket, reflecting the buoyant investor sentiment. On the day of the announcement, the shares zoomed up to an incredible 70%. Though it later bounced back, the stock still managed to stay afloat with a surge of around 5% from the initial rates. This volatility ultimately resulted in a whopping 500% rise in the stock’s gains since the start of the year.

ETHZilla’s Grand Ambition on Cryptocurrency Investments

In its newly acquired avatar as ETHZilla, the company is diversifying its strategic focus towards Ether, currently the second-biggest cryptocurrency after Bitcoin. In an attempt to hold a heavy purse of digital assets, the firm amassed approximately $350 million in Ether. Reinforcing its commitment to cryptocurrency ecosystem investments, the management unveiled plans to procure more of Ether.

Rising Ether Values

The phase of this significant transformation coincided with Ether values scaling towards all-time highs. Traded at over $4,700 per Ether, the cryptocurrency displayed an astounding growth, almost inflating to half of its value in the year 2025. Much of the credit for this surge in Ether pricing has been attributed to the positive regulatory environment fostered by the Trump administration, creating a more crypto-friendly ambiance in the financial sector.

Billionaire Backers and Strategic Moves

The innovative move implemented by ETHZilla, acting as a potential gamechanger, is backed by elite billionaire investors including Peter Thiel. The company appears to be influenced by the strategic adaptations from firms such as Strategy (formerly known as MicroStrategy), which is now the biggest corporate holder of Bitcoin following its Bitcoin treasury approach.

Trending Cryptocurrency & Stock Values

The buzz around ETHZilla’s tactful move was mirrored by the cryptocurrency and stock market fluctuations. Bitcoin, a dominant cryptocurrency, resonated with Ether’s trends by nearing its all-time peak rates at roughly $121,600. In conjunction with the cryptocurrency surge, Strategy’s shares also followed suit by inflating approximately a third of its value, reflecting the thriving digital asset sector in 2025.

Final Thoughts

The metamorphosis of 180 Life Sciences into ETHZilla can be regarded as a testament to the exponential surge in cryptocurrency popularity. The ambitious venture of the biotechnology company into Ether treasury investment opened a new chapter in the intricate narrative of digital asset investment. The brewing optimism in cryptocurrency ventures paints a promising future, where more corporations might potentially follow suit to innovate brand identity, diversify financial assets, and explore newfound growth avenues.

James Carter

Financial Analyst & Content Creator | Expert in Cryptocurrency & Forex Education

James Carter is an experienced financial analyst, crypto educator, and content creator with expertise in crypto, forex, and financial literacy. Over the past decade, he has built a multifaceted career in market analysis, community education, and content strategy. At AltSignals.io, James leads content creation for English-speaking audiences, developing articles, webinars, and guides that simplify complex market trends and trading strategies. Known for his ability to make technical finance topics accessible, he empowers both new and seasoned investors to make informed decisions in the ever-evolving world of digital finance.

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